As a green business owner, you are always looking for creative ways to promote your products and services that can increase sales. You want to stand out, but you don’t want to be too pushy, right? If you want to get noticed and remembered, and increase the growth of the business then read these successful business tips.
It took me several days to find out the creative, environmentally friendly and successful business tips, so be polite to me in the comment section.
I have taken some examples of the leading businesses which are doing great in the green industry.
This eco-conscious, fair trade lingerie brand has clearly stated in the headline and meta description is that they sell premium lingerie with a social impact. When you click on its website, you will see the following pop-up, which again clearly stated their purpose “Look Good, Feel Good, Do Good.”
2. Carlsberg renewable beer bottle
Carlberg has launched its first prototype, a new renewable beer bottle, which is manufactured from sustainably-sourced wood fibers. It is one of the best ways to encourage eco-conscious customers to fall in love with their trap.
3. IKEA charges money for plastic bags
There are three ingenious reasons why I included this brand in my blog:
- They will make money if you forget to carry your bag.
- IKEA will buy back used furniture to stop ‘excessive consumption.’
- They are showing their eco-conscious side by saying you should limit plastic-use
4. Hyundai; “Your Turn Elon.”
Hyundai’s recent advertisement has sent a message to Tesla CEO, Elon Musk, by making a simple yet competitive tagline “Your Turn Elon” of its first electric compact SUV car.
5. Sea Shepherd
Sea Shepherd is an international non-profit marine wildlife conservation organization that has come with the powerful ad “The plastic you once, torture the animals forever.”
I hope you have gotten some idea of how to create successful green marketing campaigns.
Have you noticed one thing? All the brands mentioned above have one goal behind their marketing campaigns, which is a sale. Practically they all are product-focused. They have captured the attention of the eco-conscious audience by creating renewable products. Here renewable material works as a bonus for them. So, if you really want to increase the business’s sales, you need to be product-focused. It would help if you spent more time on the products and then problems. When you create sustainable products, the environmental problems will automatically get solved.
Let’s understand my point with this example: As a business owner, you want to increase your revenue while you have to impress your eco-conscious customers too. So, produce the products that benefit your customers, good for the environment, and, most importantly, generate sales.
This blog is designed to encourage eco-conscious brands to spend more time on the products, marketing campaigns then environmental problems. The problems will surely get resolved if you become successful in encouraging your audience to purchase your products.
Use renewable resources, craft powerful and persuasive advertising messages, and be product focused.